Following the appointment of a new marketing manager, this Chilean firm asked us to evaluate their legal directories’ process and their firm-wide directories’ submissions. Although the firm’s marketing manager and in-house team were to continue to prepare the submissions, they required our external input to validate those aspects of the directory preparation process that they were doing well, suggest some improvements to that process and manage expectations from internal stakeholders. Our feedback was used to make the submission preparation process more efficient and to effectively highlight aspects that legal directories look for in a submission.
We provided detailed tips on ways to improve the firm’s position in the rankings, such as Chambers and Partners, Legal 500, IFLR, Latin Lawyer and IP Stars, and also an analysis of the best directories for the firm given their areas of expertise and team competences.
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