A well-known firm in Panama launched a new website and needed a complete overhaul of their copy. Top of the List was hired to write the lawyers’ profiles and practice area definitions. We were tasked with swiftly providing the firm with a workflow and structure to gather all the required information from the lawyers and ensure consistency across the information obtained. In relation to the practice area definitions, we updated the content, focusing on the key strengths and competences of the firm, to achieve the desired professional and international, yet dynamic and approachable, tone that the firm sought.
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