03 Aug 2019
Web copywriting for a prominent full-service firm in Panama

Web copywriting for a prominent full-service firm in Panama

Case Studies, Copywriting
A well-known firm in Panama launched a new website and needed a complete overhaul of their copy. Top of the List was hired to write the lawyers' profiles and practice area definitions. We were tasked with swiftly providing the firm with a workflow and structure to gather all the required information from the lawyers and ensure consistency across the information obtained. In relation to the practice area definitions, we updated the content, focusing on the key strengths and competences of the firm, to achieve the desired professional and international, yet dynamic and approachable, tone that the firm sought. Read more…
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30 Jun 2019
Personal brand and directories’ nomination for a lawyer in Mexico

Personal brand and directories’ nomination for a lawyer in Mexico

Case Studies
A sole practitioner, soon to be a partner of a multinational law firm’s Mexico office, approached us via LinkedIn. He wanted to enhance his personal brand prior to joining the law firm. We reviewed his LinkedIn profile and re-wrote and re-organised it, to effectively showcase his education, publications and many other engagements on company boards and in NGOs. We went on to nominate him for a couple of peer-to-peer legal directories, as a result of which, he was included in the next edition of Best Lawyers. Find out more about other successful case studies here.
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29 Mar 2019
Seven Trends Reshaping the Legal Industry

Seven Trends Reshaping the Legal Industry

Europe, Latin America, Law firm management, Marketing, News, News, Update
The legal industry is evolving at a rapid pace. In an increasingly cost-conscious and competitive market, law firms are looking for ways to reduce their overheads, work more efficiently, and meet increasingly diverse client demands. Here is a rundown of the key trends reshaping the legal industry right now. 1. Social Networking Social networking is crucial, for everything from law firm recruitment to marketing. In a recent survey completed by 406 legal professionals, a staggering 96% regularly use social media for their law firm. What’s more, over 70% of those respondents felt that social media has played a significant role…
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26 Feb 2019
Everything you need to know about Latin Lawyer 250

Everything you need to know about Latin Lawyer 250

Latin America, Legal Directories, Marketing, Update,
Published once a year, Latin Lawyer 250 is a guide to the leading law firms in Latin America. The guide assesses the practice, strengths and leading players of the shortlisted firms. It is therefore an important resource for firms in the region, but how can you enter the listing? Latin Lawyer 250 is different than other directories in that there is no actual application form. Instead, firms must report their matters throughout the year to be considered. February and March are the perfect time to start sending your press releases to be considered in the next edition. The Latin Lawyer…
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23 Feb 2019
Legal directories’ submissions for an energy and corporate law firm in Ecuador

Legal directories’ submissions for an energy and corporate law firm in Ecuador

Case Studies, Consultancy
We helped a leader firm in the natural resources sector in Ecuador to prepare, using our methodology, their legal directories’ submissions for Chambers and Partners and Legal 500. We reviewed their past submissions, advised them on the best matters to submit, drafted all text and strategically selected their referees. Since we began working with this firm, they have increased their band position and had a new associate ranked. Find out more about other successful case studies here.
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17 Dec 2018
Legal directories’ audit and evaluation for a prominent firm in Chile

Legal directories’ audit and evaluation for a prominent firm in Chile

Case Studies, Legal Directories
A well-established firm in Chile asked us to evaluate the effectiveness of their submissions across several directories, such as Chambers and Partners, Legal 500, IP Stars, IFLR and Leaders League. After reviewing their internal process and documents, we gave constructive feedback, explaining what they were doing well and suggesting possible improvements that could assist in improving their future rankings.    Find out more about other successful case studies here.
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