08 Dec 2017
Feeling festive? A reminder of Chamber and Partners January deadlines. 

Feeling festive? A reminder of Chamber and Partners January deadlines. 

Deadlines, Latin America, Legal Directories, Marketing, Update
No matter what your plans are you need to bear these deadlines in mind during the holiday season. What a better way to end the year preparing a directory submission and begin the new year clicking the “submit” button? I personally think is rather mean of Chambers and Partners to have a 2nd of January deadline and wonder if anyone in Chambers will actually be in the office the first week of January.  But there is nothing we can do so let’s end the year with good work and make those submissions the best they have ever seen! Here is a…
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28 Nov 2017

LinkedIn for Lawyers. Why your firm should have a profile.

Marketing, Social Media, Update
Some law firms have reservations about LinkedIn. Some think is too mainstream, some think it could hurt their reputation, some don’t really know what it is, some can't be bothered. We think Linkedin is important for law firms. Is LinkedIn for you? If you want more clients, be present in people's minds, be seen as an innovative, modern firm then LinkedIn may be a very good addition to your marketing mix. Lawyers DO spend time on LinkedIn sharing, engaging and learning. Professionals in LinkedIn voluntarily created a profile and it would be safe to assume that they did so in order…
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23 Nov 2017
IFLR 1000 rankings

IFLR 1000 rankings

Legal Directories, Marketing, Update
Last week I was in London meeting people for business and private. I was lucky with the weather, had decent Asian food and delicious fish and chips. I survived the tube. During this visit, I wanted to find out more about the legal directory IFLR 1000 so I arranged an appointment. To be honest I didn’t know this product until a client recently mentioned it. The EMEA Editor and Business Development from IFLR 1000 kindly spared some time for me. We met at their offices in Blackfriars, right opposite Freshfields. I thought wow! They must be doing well. It turns…
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21 Nov 2017
Legal Directories. Be selective.

Legal Directories. Be selective.

Legal Directories, Marketing, Update
How many legal directories are there? I counted 11 yesterday but there are probably more. There is actually no reason why a firm should attempt to participate in ALL the directories out there. ✔Be SELECTIVE. How? Think of what you are trying to achieve as a firm. Do you want to enter a new market? Do you want to raise your firm’s profile in a specific practice area? Where are your potential clients? Choose a ranking that is popular in the country where you are trying to grow in. Speak to your contacts in the sector or in the country…
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10 Nov 2017
Legal directories’ submissions for a specialist Brazilian firm

Legal directories’ submissions for a specialist Brazilian firm

Case Studies, Legal Directories
We regularly assist what was one of our very first clients, a Brazilian firm, to prepare their Chambers and Partners and Legal 500 submissions. With responsibility for producing all the documents they need for each submission following editorial guidelines and submission forms, we also assist the firm to select relevant matters, contact and select referees, and obtain feedback from the directories. Since we started working with the firm, several of their departments have improved their ranked positions and many associates of the firm have made their first appearance in the rankings. Read more case studies here.
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08 Nov 2017
“I am a law firm. Where do I begin with my marketing?”

“I am a law firm. Where do I begin with my marketing?”

Legal Directories, Marketing, Social Media, Update, , ,
The number of marketing options available for law firms is huge. Where to begin? Here are few tips on how to get started marketing your law firm. First things first First things first. Consider your budget and the capacity of your team. Ask yourself how much time can you free up for marketing tasks. As a law firm, your main priority is to serve your clients on legal matters. Be realistic about how much time you can destine a week for marketing. It can be as little as one hour a week. We assume you already have a website? If…
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