17 Jan 2020
Press releases regarding new hires for a firm in Brazil

Press releases regarding new hires for a firm in Brazil

Case Studies, Copywriting,
A rapidly expanding insurance boutique in Brazil asked us to draft press releases regarding important firm announcements, including new Partner hires. Our remit involves preparing the press releases and distributing them to relevant news outlets, such as Latin Lawyer and Lex Latin. As a result, the firm’s visibility is enhanced and its growth is evidenced. Find out more about other successful case studies here.
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25 Sep 2019
Copywriting and business development support for a Turkish firm

Copywriting and business development support for a Turkish firm

Case Studies, Copywriting, Legal Directories
Having accessed our LinkedIn page, this firm initially asked us to write copy for their new website and then requested our help to research law firms and potential strategic partnerships in other jurisdictions and organise a “road show” in the Middle East on their behalf. We carried out the research and organised appointments for their visit, which was hugely successful and enabled them to establish contacts which could lead to strategic alliances in the future. Read more successful case studies here.
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06 Sep 2019
Website audit for a Peruvian law firm

Website audit for a Peruvian law firm

Case Studies, Digital Presence
A long-standing Peruvian client asked us to review their website’s effectiveness. Traffic to the website suggested that the site was not being found on search engines and had some issues regarding the design. Our audit provided practical and specific steps to resolve the issues in the future. We also evaluated whether it would be advisable to create the website in both Spanish and English given the expansion plans of the firm. Find out more about other successful case studies here.
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03 Aug 2019
Web copywriting for a prominent full-service firm in Panama

Web copywriting for a prominent full-service firm in Panama

Case Studies, Copywriting
A well-known firm in Panama launched a new website and needed a complete overhaul of their copy. Top of the List was hired to write the lawyers' profiles and practice area definitions. We were tasked with swiftly providing the firm with a workflow and structure to gather all the required information from the lawyers and ensure consistency across the information obtained. In relation to the practice area definitions, we updated the content, focusing on the key strengths and competences of the firm, to achieve the desired professional and international, yet dynamic and approachable, tone that the firm sought. Read more…
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30 Jun 2019
Personal brand and directories’ nomination for a lawyer in Mexico

Personal brand and directories’ nomination for a lawyer in Mexico

Case Studies
A sole practitioner, soon to be a partner of a multinational law firm’s Mexico office, approached us via LinkedIn. He wanted to enhance his personal brand prior to joining the law firm. We reviewed his LinkedIn profile and re-wrote and re-organised it, to effectively showcase his education, publications and many other engagements on company boards and in NGOs. We went on to nominate him for a couple of peer-to-peer legal directories, as a result of which, he was included in the next edition of Best Lawyers. Find out more about other successful case studies here.
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