06 Mar 2024
What’s the point of Legal Rankings?

What’s the point of Legal Rankings?

Legal Directories, Marketing
Preparing a submission for a legal directory takes time and effort so it is fair to question whether it is all worth it. Our view is that legal rankings or legal directories, can be useful tools for various stakeholders in the legal industry. This includes clients seeking legal representation, and lawyers looking to hire other lawyers in different jurisdictions. Further, they are also a marketing tool for lawyers to promote their services. Directories typically compile information about lawyers and law firms, including their practice areas, experience, credentials, client reviews, and recent work. Examples are Chambers and Partners, Legal 500, IFLR1000,…
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16 Nov 2023
TOTL recognised by Leaders League 2023

TOTL recognised by Leaders League 2023

Latin America, Legal Directories, Marketing, News
Leaders League recognises TOTL Legal Marketing in its table for Marketing and Business Development for Lawyers. The ranking includes leading legal marketing professionals and agencies that offer services to law firms. Services include social media, business development, legal ranking submissions, and more. TOTL Legal Marketing is in the Recommended category along with Paloma Gutierrez Keever, founder of TOTL for its Latin America capabilities. While TOTL serves clients globally, Latin America is of great focus to us. Headquartered in Paris, France, Leaders League offers media and business services for leaders. It provides strategic information, company rankings, and B-to-B networking events. The marketing…
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05 Jul 2022
What is a legal directory?

What is a legal directory?

Legal Directories, Marketing
Put it simply, legal directories are lists of lawyers and law firms categorised by their practice area and jurisdiction. Directories assess law firms and lawyers with their own particular methodology and organise their conclusions in a ranking. Most rankings are updated and published annually. Within the ranking, there are typically different levels. Some directories call them Tiers or Bands and are often followed by a number such as Tier 1, Band 2 etc. There are, in addition, other categories such as Associate to Watch or Up and Coming. The levels are useful to have a hierarchy within the directory. Rankings…
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25 Feb 2020
Writing Legal Profiles for a Legal Directory Submission

Writing Legal Profiles for a Legal Directory Submission

Legal Directories, Marketing
Directory submissions for publications such as Chambers & Partners and the Legal 500 are very important in the legal world, they are your firm's opportunity to showcase both your team’s legal expertise and separate your lawyers from others working within the same practice area or jurisdiction.  Most legal ranking submissions will ask law firms to give short profiles of their key team-members. This sounds easy to do, but you will be surprised how many times we come across overly long profiles full of information that is irrelevant. Let's have a look at what a legal profile should and should not…
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15 Oct 2019
Where would you rank in Latin Lawyer?

Where would you rank in Latin Lawyer?

Latin America, Legal Directories, Marketing, News, Update
If you’re a law firm in LATAM, Latin Lawyer, an exclusive invite-only ranking just opened its doors to you. Latin Lawyer is a London-based magazine, info platform and event organiser dedicated to law firms in Latin America. Their ranking of top firms, the Latin Lawyer 250 (LL250), has always been invitation only. If you wanted an invite to join the ranking you could send press releases of your work, but that was about it – until now. Their criteria were often based on the value of your transactions or your international connections. This meant that many law firms had no…
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