16 Mar 2018
Chambers and Partners quick introduction

Chambers and Partners quick introduction

Chambers and Partners, Legal Directories, Marketing
Most law firms are aware of Chambers and Partners but for those who don’t here is a quick snapshot. They are based in the UK and have been around for nearly 30 years and cover 185 jurisdictions. It is difficult to ascertain how many people consult Chambers because the figures are not public. Based on feedback from law firms I would say they are on the top five most-read directories. What do they do? They carry out a rigorous research of lawyers and law firms in different markets. They gather all this information, analyse it and publish regional and country…
More
15 Mar 2018
Financial lawyers take note! IFLR1000 deadline looming large.

Financial lawyers take note! IFLR1000 deadline looming large.

Deadlines, IFLR, Legal Directories, Marketing
All firms waiting to make a submission for IFLR1000 (International Financial Law Review) are reminded the deadline is the 27th April 2018.  IFLR ranks law firms in the following practice areas:  Banking and finance Capital markets • M&A Project development Restructuring and insolvency Here you can find the guidelines to make a submission IFLR1000 - The Guide to the World’s Leading Law Firms  IFLR1000 is one of the best know legal directories in the legal sector specialising in commercial and financial law. You may find this post on IFLR1000 useful. If you need help preparing your submission get in contact…
More
07 Feb 2018
IP STARS legal directory

IP STARS legal directory

Legal Directories, Marketing, Update, , ,
Law firms and individuals with a strong intellectual property (IP) practice might find IP STARS an excellent legal directory to be part of.  IPS is published by Euromoney Institutional Investor. Other notable titles from this publisher include the legal directory IFLR 1000.  IPS is a highly-specialised guide to IP firms and practitioners. IP STARS began in 1996 and covers more than 80 jurisdictions. The directory identifies and analyses the leading IP lawyers and firms based on more than 1,000 interviews and surveys with clients and peers. Firm research starts in September.   Methodology The IPS methodology is based on a weighted review of…
More
19 Dec 2017
Legal directory evaluation for a full-service firm in Chile

Legal directory evaluation for a full-service firm in Chile

Case Studies, Legal Directories
Following the appointment of a new marketing manager, this Chilean firm asked us to evaluate their legal directories’ process and their firm-wide directories’ submissions. Although the firm’s marketing manager and in-house team were to continue to prepare the submissions, they required our external input to validate those aspects of the directory preparation process that they were doing well, suggest some improvements to that process and manage expectations from internal stakeholders. Our feedback was used to make the submission preparation process more efficient and to effectively highlight aspects that legal directories look for in a submission. We provided detailed tips on…
More
13 Dec 2017

Boutique law firms in legal directories

Legal Directories, Marketing, Update, ,
Should boutique law firms bother with legal directories? A boutique law firm asked me whether they had any chance of being ranked in legal directories if they serve many small clients but not many large corporations. The answer is: YES. Let me explain. Each directory is a bit different but in general terms, I would say they look at the following: ✔️ the team (partners and associates) ✔️the complexity of the case (as proof of the team’s skills) ✔️client service (from referees) ✔️consistent growth (returning and new clients) ✔️deal value I don’t think it matters if your clients are large/small companies…
More
08 Dec 2017
Feeling festive? A reminder of Chamber and Partners January deadlines. 

Feeling festive? A reminder of Chamber and Partners January deadlines. 

Deadlines, Latin America, Legal Directories, Marketing, Update
No matter what your plans are you need to bear these deadlines in mind during the holiday season. What a better way to end the year preparing a directory submission and begin the new year clicking the “submit” button? I personally think is rather mean of Chambers and Partners to have a 2nd of January deadline and wonder if anyone in Chambers will actually be in the office the first week of January.  But there is nothing we can do so let’s end the year with good work and make those submissions the best they have ever seen! Here is a…
More