23 Nov 2017
IFLR 1000 rankings

IFLR 1000 rankings

Legal Directories, Marketing, Update
Last week I was in London meeting people for business and private. I was lucky with the weather, had decent Asian food and delicious fish and chips. I survived the tube. During this visit, I wanted to find out more about the legal directory IFLR 1000 so I arranged an appointment. To be honest I didn’t know this product until a client recently mentioned it. The EMEA Editor and Business Development from IFLR 1000 kindly spared some time for me. We met at their offices in Blackfriars, right opposite Freshfields. I thought wow! They must be doing well. It turns…
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21 Nov 2017
Legal Directories. Be selective.

Legal Directories. Be selective.

Legal Directories, Marketing, Update
How many legal directories are there? I counted 11 yesterday but there are probably more. There is actually no reason why a firm should attempt to participate in ALL the directories out there. ✔Be SELECTIVE. How? Think of what you are trying to achieve as a firm. Do you want to enter a new market? Do you want to raise your firm’s profile in a specific practice area? Where are your potential clients? Choose a ranking that is popular in the country where you are trying to grow in. Speak to your contacts in the sector or in the country…
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10 Nov 2017
Legal directories’ submissions for a specialist Brazilian firm

Legal directories’ submissions for a specialist Brazilian firm

Case Studies, Legal Directories
We regularly assist what was one of our very first clients, a Brazilian firm, to prepare their Chambers and Partners and Legal 500 submissions. With responsibility for producing all the documents they need for each submission following editorial guidelines and submission forms, we also assist the firm to select relevant matters, contact and select referees, and obtain feedback from the directories. Since we started working with the firm, several of their departments have improved their ranked positions and many associates of the firm have made their first appearance in the rankings. Read more case studies here.
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08 Nov 2017
“I am a law firm. Where do I begin with my marketing?”

“I am a law firm. Where do I begin with my marketing?”

Legal Directories, Marketing, Social Media, Update, , ,
The number of marketing options available for law firms is huge. Where to begin? Here are few tips on how to get started marketing your law firm. First things first First things first. Consider your budget and the capacity of your team. Ask yourself how much time can you free up for marketing tasks. As a law firm, your main priority is to serve your clients on legal matters. Be realistic about how much time you can destine a week for marketing. It can be as little as one hour a week. We assume you already have a website? If…
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06 Nov 2017
Legal directories submissions – 4 tips for law firms

Legal directories submissions – 4 tips for law firms

Europe, Latin America, Legal Directories, Update, , ,
We opened the doors to your agency only two months ago (September 2017). Since then, we have been lucky enough to win some clients to help them to prepare their directories submissions. Time an again we have noticed the same mistakes across submissions, so we thought it would be good to give you our top 4 tips. Our top tips Time Preparing a submission needs to be carefully written and consistently throughout. Don’t think that you can put it together in one week, you also have a day-job to do. Our tip: Allow yourself at least 4 weeks before the…
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03 Nov 2017
Pre-Christmas Chambers deadlines

Pre-Christmas Chambers deadlines

Deadlines, Latin America, Legal Directories, Marketing, Update, , , , , , ,
How convenient to have a 1st of December deadline, isn’t it? It’s without a doubt better than a 1st of January one! You can go into Christmas mode knowing that is all done and dusted. Unless, of course, you need to prepare a 1st Jan submission. Remember that for Chambers and Partners you need to use the submission form provided by them, include 20 work highlights from the previous year, and a list of referees who will be able to validate your work. Below a reminder of the submission deadlines for 1st of Dec 2017. Please note these are only for…
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