28 Apr 2020
4 of the Best Law Firm Instagram Accounts

4 of the Best Law Firm Instagram Accounts

Consultancy, Digital Presence, Marketing, Social Media, Update
Over 25% of law firms already use Instagram for marketing purposes—how do you stand out from the crowd and showcase your law firm through the platform? Take inspiration from our favourite 4 law firm Instagram accounts. @dlapiper DLA Piper’s Instagram account oozes personality. The firm uses Instagram to show why it’s among the world’s largest and most successful law firms—its impressive workplace culture. Unsurprisingly, pictures of fun activities including baseball games for summer associates have over 80 likes per post. Despite being a huge global presence, DLA Piper isn’t complacent. Employee satisfaction is the message behind this account, which is…
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15 Apr 2020
5 ways lawyers can use LinkedIn effectively

5 ways lawyers can use LinkedIn effectively

Digital Presence, Marketing, Social Media
We’ve all heard of LinkedIn and most of us will have a LinkedIn profile, but how many of us truly use it to its full effect? LinkedIn can be a marvellous tool for lawyers but can also entangle us in futile scrolling and time wasting. Here are five ways to make the most of this tool. 1. Networking LinkedIn is a fantastic way to maintain and develop connections. Add friends and family but remember, this is primarily about business relationships. Connect with colleagues, clients, professional advisors and experts in your field; and don’t forget to send new connections a message to…
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25 Mar 2020
3 topics to blog about

3 topics to blog about

Copywriting, Digital Presence, Marketing, Update,
You’ve decided that your law firm needs a regular blog, but what do you write about? Your readers aren’t lawyers or law students; they’re clients and prospective clients. They’re not interested in case law commentary or legislation analysis. They’ve already decided that any kind of legal writing is dull and tedious. But, this is where you can make your firm stand out. Legal blog posts can be relevant, interesting and informative. They just need some thought. These three topics may be a good place to begin. 1. Answer common questions. Clients often have similar concerns and queries. Be proactive and…
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25 Feb 2020
Writing Legal Profiles for a Legal Directory Submission

Writing Legal Profiles for a Legal Directory Submission

Legal Directories, Marketing
Directory submissions for publications such as Chambers & Partners and the Legal 500 are very important in the legal world, they are your firm's opportunity to showcase both your team’s legal expertise and separate your lawyers from others working within the same practice area or jurisdiction.  Most legal ranking submissions will ask law firms to give short profiles of their key team-members. This sounds easy to do, but you will be surprised how many times we come across overly long profiles full of information that is irrelevant. Let's have a look at what a legal profile should and should not…
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15 Oct 2019
Where would you rank in Latin Lawyer?

Where would you rank in Latin Lawyer?

Latin America, Legal Directories, Marketing, News, Update
If you’re a law firm in LATAM, Latin Lawyer, an exclusive invite-only ranking just opened its doors to you. Latin Lawyer is a London-based magazine, info platform and event organiser dedicated to law firms in Latin America. Their ranking of top firms, the Latin Lawyer 250 (LL250), has always been invitation only. If you wanted an invite to join the ranking you could send press releases of your work, but that was about it – until now. Their criteria were often based on the value of your transactions or your international connections. This meant that many law firms had no…
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01 Oct 2019
November deadlines Chambers & Partners

November deadlines Chambers & Partners

Chambers and Partners, Deadlines, Latin America, Marketing, Update
A quick reminder of the Chambers & Partners deadlines for November 2019. Always double check the dates on the Chambers website (link below) to be 100% sure. ✅ Argentina Intellectual Property, 01 Nov 2019 International Trade/WTO, 01 Nov 2019 ✅ Brazil Corporate/M&A, 01 Nov 2019 Environment, 01 Nov 2019 ✅ Chile Environment, 04 Nov 2019 Life Sciences, 04 Nov 2019 ✅ Colombia Projects, 01 Nov 2019 Public Law, 01 Nov 2019 TMT (Telecoms, Media, Technology), 01 Nov 2019 ✅ Mexico General Business Law: Guadalajara, 01 Nov 2019 General Business Law: Monterrey, 01 Nov 2019 ✅ Peru Competition/Antitrust, 01 Nov 2019…
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