“I am a law firm. Where do I begin with my marketing?”

“I am a law firm. Where do I begin with my marketing?”

The number of marketing options available for law firms is huge. Where to begin? Here are few tips on how to get started marketing your law firm. First things first First things first. Consider your budget and the capacity of your team. Ask yourself how much time can you free up for marketing tasks. As a law firm, your main priority is to serve your clients on legal matters. Be realistic about how much time you can destine a week for marketing. It can be as little as one hour a week. We assume you already have a website? If…
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Pre-Christmas Chambers deadlines

Pre-Christmas Chambers deadlines

How convenient to have a 1st of December deadline, isn’t it? It’s without a doubt better than a 1st of January one! You can go into Christmas mode knowing that is all done and dusted. Unless, of course, you need to prepare a 1st Jan submission. Remember that for Chambers and Partners you need to use the submission form provided by them, include 20 work highlights from the previous year, and a list of referees who will be able to validate your work. Below a reminder of the submission deadlines for 1st of Dec 2017. Please note these are only for…
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Best Lawyers is only for USA lawyers – wrong!

Best Lawyers is only for USA lawyers – wrong!

A few days ago a client in Latin America asked me whether he could appear in the legal directory Best Lawyers (BL). I was under the impression that the directory was only for USA firms. How wrong I was! It turns out that Best Lawyers ranks lawyers (not firms) from 70 countries around the world. Due to this coverage, it may be a good directory to bear in mind. This listing has been around for decades and very well established in the US. So, if you are looking for clients in the US it may make sense to consider it. How…
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