26 Feb 2019
Everything you need to know about Latin Lawyer 250

Everything you need to know about Latin Lawyer 250

Latin America, Legal Directories, Marketing, Update,
Published once a year, Latin Lawyer 250 is a guide to the leading law firms in Latin America. The guide assesses the practice, strengths and leading players of the shortlisted firms. It is therefore an important resource for firms in the region, but how can you enter the listing? Latin Lawyer 250 is different than other directories in that there is no actual application form. Instead, firms must report their matters throughout the year to be considered. February and March are the perfect time to start sending your press releases to be considered in the next edition. The Latin Lawyer…
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07 Feb 2018
IP STARS legal directory

IP STARS legal directory

Legal Directories, Marketing, Update, , ,
Law firms and individuals with a strong intellectual property (IP) practice might find IP STARS an excellent legal directory to be part of.  IPS is published by Euromoney Institutional Investor. Other notable titles from this publisher include the legal directory IFLR 1000.  IPS is a highly-specialised guide to IP firms and practitioners. IP STARS began in 1996 and covers more than 80 jurisdictions. The directory identifies and analyses the leading IP lawyers and firms based on more than 1,000 interviews and surveys with clients and peers. Firm research starts in September.   Methodology The IPS methodology is based on a weighted review of…
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05 Feb 2018
The pros and cons of sponsored publications

The pros and cons of sponsored publications

Marketing, Update
If you are a partner in a law firm you are probably being inundated with invitations to participate in sponsored publications. Some invitations may be free of charge, but the majority involve a fee. We look in this short post at the pros and cons of sponsored publications. The upside. Pay-to-publish can be a good way of raising the profile of your firm. The opportunity to show your expertise in a practice area and jurisdiction is valuable. Having your name and firm details on another website can help clients validate your firms’ expertise. This is also good for your firm's SEO.…
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13 Dec 2017

Boutique law firms in legal directories

Legal Directories, Marketing, Update, ,
Should boutique law firms bother with legal directories? A boutique law firm asked me whether they had any chance of being ranked in legal directories if they serve many small clients but not many large corporations. The answer is: YES. Let me explain. Each directory is a bit different but in general terms, I would say they look at the following: ✔️ the team (partners and associates) ✔️the complexity of the case (as proof of the team’s skills) ✔️client service (from referees) ✔️consistent growth (returning and new clients) ✔️deal value I don’t think it matters if your clients are large/small companies…
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08 Dec 2017
Feeling festive? A reminder of Chamber and Partners January deadlines. 

Feeling festive? A reminder of Chamber and Partners January deadlines. 

Deadlines, Latin America, Legal Directories, Marketing, Update
No matter what your plans are you need to bear these deadlines in mind during the holiday season. What a better way to end the year preparing a directory submission and begin the new year clicking the “submit” button? I personally think is rather mean of Chambers and Partners to have a 2nd of January deadline and wonder if anyone in Chambers will actually be in the office the first week of January.  But there is nothing we can do so let’s end the year with good work and make those submissions the best they have ever seen! Here is a…
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28 Nov 2017

LinkedIn for Lawyers. Why your firm should have a profile.

Marketing, Social Media, Update
Some law firms have reservations about LinkedIn. Some think is too mainstream, some think it could hurt their reputation, some don’t really know what it is, some can't be bothered. We think Linkedin is important for law firms. Is LinkedIn for you? If you want more clients, be present in people's minds, be seen as an innovative, modern firm then LinkedIn may be a very good addition to your marketing mix. Lawyers DO spend time on LinkedIn sharing, engaging and learning. Professionals in LinkedIn voluntarily created a profile and it would be safe to assume that they did so in order…
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