Update

Last week I was in London meeting people for business and private. I was lucky with the weather, had decent Asian food and delicious fish and chips. I survived the tube. During this visit, I wanted to find out more about the legal directory IFLR 1000 so I arranged an appointment. To be honest I didn’t know this product until a client recently mentioned it. The EMEA Editor and Business Development from IFLR 1000 kindly spared some time for me. We met at their offices in Blackfriars, right opposite Freshfields. I thought wow! They must be doing well. It turns…

How many legal directories are there? I counted 11 yesterday but there are probably more. There is actually no reason why a firm should attempt to participate in ALL the directories out there. ✔Be SELECTIVE. How? Think of what you are trying to achieve as a firm. Do you want to enter a new market? Do you want to raise your firm’s profile in a specific practice area? Where are your potential clients? Choose a ranking that is popular in the country where you are trying to grow in. Speak to your contacts in the sector or in the country…