Online presence management for a boutique firm in the USA and LATAM.
In what is an ongoing assignment with a US boutique firm which advises cross-border clients, we were instructed to enhance the firm’s online presence and to take advantage of their social media profile to enhance the visibility of their brand and expertise. Following a full audit, we made various changes to the firm’s website and social media channels to achieve brand consistency. We activated Google analytics, created a content marketing plan and dealt awards and publishing invitations. After the initial analysis and set-up, we continue to provide ongoing management of the firm’s digital marketing (including LinkedIn and Twitter), advising and…