News and Updates

06 Mar 2024
What’s the point of Legal Rankings?

What’s the point of Legal Rankings?

Legal Directories, Marketing
Preparing a submission for a legal directory takes time and effort so it is fair to question whether it is all worth it. Our view is that legal rankings or legal directories, can be useful tools for various stakeholders in the legal industry. This includes clients seeking legal representation, and lawyers looking to hire other lawyers in different jurisdictions. Further, they are also a marketing tool for lawyers to promote their services. Directories typically compile information about lawyers and law firms, including their practice areas, experience, credentials, client reviews, and recent work. Examples are Chambers and Partners, Legal 500, IFLR1000,…
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16 Nov 2023
TOTL recognised by Leaders League 2023

TOTL recognised by Leaders League 2023

Latin America, Legal Directories, Marketing, News
Leaders League recognises TOTL Legal Marketing in its table for Marketing and Business Development for Lawyers. The ranking includes leading legal marketing professionals and agencies that offer services to law firms. Services include social media, business development, legal ranking submissions, and more. TOTL Legal Marketing is in the Recommended category along with Paloma Gutierrez Keever, founder of TOTL for its Latin America capabilities. While TOTL serves clients globally, Latin America is of great focus to us. Headquartered in Paris, France, Leaders League offers media and business services for leaders. It provides strategic information, company rankings, and B-to-B networking events. The marketing…
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06 Oct 2022
Marketing Strategy and Plan. What is the difference?

Marketing Strategy and Plan. What is the difference?

Marketing
There are an overwhelming number of opportunities to publish, speak, and advertise nowadays. At TOTL, we understand how hard it is to devise the right strategy. That’s where we excel. We understand the key three stages of any legal marketing process: Marketing Strategy We work with you to gather insight into your business environment. We consider how your operating environment aligns with your services and business goals. It’s then possible to devise the perfect marketing plan for your aims. Marketing Plan Your marketing plan lays out how you’ll achieve the goals established in your strategy. In other words, your marketing…
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05 Jul 2022
What is a legal directory?

What is a legal directory?

Legal Directories, Marketing
Put it simply, legal directories are lists of lawyers and law firms categorised by their practice area and jurisdiction. Directories assess law firms and lawyers with their own particular methodology and organise their conclusions in a ranking. Most rankings are updated and published annually. Within the ranking, there are typically different levels. Some directories call them Tiers or Bands and are often followed by a number such as Tier 1, Band 2 etc. There are, in addition, other categories such as Associate to Watch or Up and Coming. The levels are useful to have a hierarchy within the directory. Rankings…
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17 Aug 2021
How to Start a Podcast

How to Start a Podcast

Digital Presence, Marketing
Podcasting has become an effective tool for law firms, but many firms are not sure where to start. In this article, we break down the basics to create a podcast for your law firm. First things first Choosing a topic is the first thing you should do. If you are a law firm specialised in a certain practice area or if there is an area of growth or investment in your jurisdiction that could be an interesting topic for many people. Narrow your topic down to something you can speak about for many episodes but it’s not so broad that…
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04 May 2020
¿Estas aprovechando estos 4 beneficios de tener un blog?

¿Estas aprovechando estos 4 beneficios de tener un blog?

Copywriting, Digital Presence, Marketing,
¿Te gustaría tener más clientes? Muchos abogados están acostumbrados a conseguir clientes por el boca a boca. Sin embargo, si realmente quieres crecer como profesional y aumentar tu cartera de clientes, puedes hacer mucho más que quedarte esperando. Hoy por hoy, el internet y los buscadores son una de las principales fuentes de información cuando alguien busca un abogado y los profesionales que buscan asesoramiento jurídico para su empresa no son una excepción. La mejor estrategia de una firma o un abogado es tratar de encontrar clientes dentro de sus áreas de especialización. En internet puedes hacer precisamente eso, centrarte…
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