News and Updates

15 Mar 2018
Financial lawyers take note! IFLR1000 deadline looming large.

Financial lawyers take note! IFLR1000 deadline looming large.

Deadlines, IFLR, Legal Directories, Marketing
All firms waiting to make a submission for IFLR1000 (International Financial Law Review) are reminded the deadline is the 27th April 2018.  IFLR ranks law firms in the following practice areas:  Banking and finance Capital markets • M&A Project development Restructuring and insolvency Here you can find the guidelines to make a submission IFLR1000 - The Guide to the World’s Leading Law Firms  IFLR1000 is one of the best know legal directories in the legal sector specialising in commercial and financial law. You may find this post on IFLR1000 useful. If you need help preparing your submission get in contact…
More
15 Feb 2018
Social media audit for a Colombian law firm

Social media audit for a Colombian law firm

Case Studies, Consultancy, Social Media, ,
A large full-service firm in Colombia with an in-house social media team and community manager came to us requesting that we complete a social media audit. We evaluated the configuration of all their social media accounts, analysed the most effective posts and suggested future strategies to improve their engagement and web traffic. Following our evaluation, the firm have dramatically improved the effectiveness of their activity in their social media profiles. Find out more about other successful case studies here.
More
07 Feb 2018
IP STARS legal directory

IP STARS legal directory

Legal Directories, Marketing, Update, , ,
Law firms and individuals with a strong intellectual property (IP) practice might find IP STARS an excellent legal directory to be part of.  IPS is published by Euromoney Institutional Investor. Other notable titles from this publisher include the legal directory IFLR 1000.  IPS is a highly-specialised guide to IP firms and practitioners. IP STARS began in 1996 and covers more than 80 jurisdictions. The directory identifies and analyses the leading IP lawyers and firms based on more than 1,000 interviews and surveys with clients and peers. Firm research starts in September.   Methodology The IPS methodology is based on a weighted review of…
More
05 Feb 2018
The pros and cons of sponsored publications

The pros and cons of sponsored publications

Marketing, Update
If you are a partner in a law firm you are probably being inundated with invitations to participate in sponsored publications. Some invitations may be free of charge, but the majority involve a fee. We look in this short post at the pros and cons of sponsored publications. The upside. Pay-to-publish can be a good way of raising the profile of your firm. The opportunity to show your expertise in a practice area and jurisdiction is valuable. Having your name and firm details on another website can help clients validate your firms’ expertise. This is also good for your firm's SEO.…
More
19 Dec 2017
Legal directory evaluation for a full-service firm in Chile

Legal directory evaluation for a full-service firm in Chile

Case Studies, Legal Directories
Following the appointment of a new marketing manager, this Chilean firm asked us to evaluate their legal directories’ process and their firm-wide directories’ submissions. Although the firm’s marketing manager and in-house team were to continue to prepare the submissions, they required our external input to validate those aspects of the directory preparation process that they were doing well, suggest some improvements to that process and manage expectations from internal stakeholders. Our feedback was used to make the submission preparation process more efficient and to effectively highlight aspects that legal directories look for in a submission. We provided detailed tips on…
More
13 Dec 2017

Boutique law firms in legal directories

Legal Directories, Marketing, Update, ,
Should boutique law firms bother with legal directories? A boutique law firm asked me whether they had any chance of being ranked in legal directories if they serve many small clients but not many large corporations. The answer is: YES. Let me explain. Each directory is a bit different but in general terms, I would say they look at the following: ✔️ the team (partners and associates) ✔️the complexity of the case (as proof of the team’s skills) ✔️client service (from referees) ✔️consistent growth (returning and new clients) ✔️deal value I don’t think it matters if your clients are large/small companies…
More