Boutique law firms

Should boutique law firms bother with legal directories? A boutique law firm asked me whether they had any chance of being ranked in legal directories if they serve many small clients but not many large corporations. The answer is: YES. Let me explain. Each directory is a bit different but in general terms, I would say they look at the following: ✔️ the team (partners and associates) ✔️the complexity of the case (as proof of the team’s skills) ✔️client service (from referees) ✔️consistent growth (returning and new clients) ✔️deal value I don’t think it matters if your clients are large/small companies…