07 Feb 2018
IP STARS legal directory

IP STARS legal directory

Legal Directories, Marketing, Update, , ,
Law firms and individuals with a strong intellectual property (IP) practice might find IP STARS an excellent legal directory to be part of.  IPS is published by Euromoney Institutional Investor. Other notable titles from this publisher include the legal directory IFLR 1000.  IPS is a highly-specialised guide to IP firms and practitioners. IP STARS began in 1996 and covers more than 80 jurisdictions. The directory identifies and analyses the leading IP lawyers and firms based on more than 1,000 interviews and surveys with clients and peers. Firm research starts in September.   Methodology The IPS methodology is based on a weighted review of…
More
13 Dec 2017

Boutique law firms in legal directories

Legal Directories, Marketing, Update, ,
Should boutique law firms bother with legal directories? A boutique law firm asked me whether they had any chance of being ranked in legal directories if they serve many small clients but not many large corporations. The answer is: YES. Let me explain. Each directory is a bit different but in general terms, I would say they look at the following: ✔️ the team (partners and associates) ✔️the complexity of the case (as proof of the team’s skills) ✔️client service (from referees) ✔️consistent growth (returning and new clients) ✔️deal value I don’t think it matters if your clients are large/small companies…
More
08 Nov 2017
“I am a law firm. Where do I begin with my marketing?”

“I am a law firm. Where do I begin with my marketing?”

Legal Directories, Marketing, Social Media, Update, , ,
The number of marketing options available for law firms is huge. Where to begin? Here are few tips on how to get started marketing your law firm. First things first First things first. Consider your budget and the capacity of your team. Ask yourself how much time can you free up for marketing tasks. As a law firm, your main priority is to serve your clients on legal matters. Be realistic about how much time you can destine a week for marketing. It can be as little as one hour a week. We assume you already have a website? If…
More
03 Nov 2017
Pre-Christmas Chambers deadlines

Pre-Christmas Chambers deadlines

Deadlines, Latin America, Legal Directories, Marketing, Update, , , , , , ,
How convenient to have a 1st of December deadline, isn’t it? It’s without a doubt better than a 1st of January one! You can go into Christmas mode knowing that is all done and dusted. Unless, of course, you need to prepare a 1st Jan submission. Remember that for Chambers and Partners you need to use the submission form provided by them, include 20 work highlights from the previous year, and a list of referees who will be able to validate your work. Below a reminder of the submission deadlines for 1st of Dec 2017. Please note these are only for…
More