13 Dec 2017

Boutique law firms in legal directories

Legal Directories, Marketing, Update, ,
Should boutique law firms bother with legal directories? A boutique law firm asked me whether they had any chance of being ranked in legal directories if they serve many small clients but not many large corporations. The answer is: YES. Let me explain. Each directory is a bit different but in general terms, I would say they look at the following: ✔️ the team (partners and associates) ✔️the complexity of the case (as proof of the team’s skills) ✔️client service (from referees) ✔️consistent growth (returning and new clients) ✔️deal value I don’t think it matters if your clients are large/small companies…
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08 Nov 2017
“I am a law firm. Where do I begin with my marketing?”

“I am a law firm. Where do I begin with my marketing?”

Legal Directories, Marketing, Social Media, Update, , ,
The number of marketing options available for law firms is huge. Where to begin? Here are few tips on how to get started marketing your law firm. First things first First things first. Consider your budget and the capacity of your team. Ask yourself how much time can you free up for marketing tasks. As a law firm, your main priority is to serve your clients on legal matters. Be realistic about how much time you can destine a week for marketing. It can be as little as one hour a week. We assume you already have a website? If…
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06 Nov 2017
Legal directories submissions – 4 tips for law firms

Legal directories submissions – 4 tips for law firms

Europe, Latin America, Legal Directories, Update, , ,
We opened the doors to your agency only two months ago (September 2017). Since then, we have been lucky enough to win some clients to help them to prepare their directories submissions. Time an again we have noticed the same mistakes across submissions, so we thought it would be good to give you our top 4 tips. Our top tips Time Preparing a submission needs to be carefully written and consistently throughout. Don’t think that you can put it together in one week, you also have a day-job to do. Our tip: Allow yourself at least 4 weeks before the…
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03 Nov 2017
Pre-Christmas Chambers deadlines

Pre-Christmas Chambers deadlines

Deadlines, Latin America, Legal Directories, Marketing, Update, , , , , , ,
How convenient to have a 1st of December deadline, isn’t it? It’s without a doubt better than a 1st of January one! You can go into Christmas mode knowing that is all done and dusted. Unless, of course, you need to prepare a 1st Jan submission. Remember that for Chambers and Partners you need to use the submission form provided by them, include 20 work highlights from the previous year, and a list of referees who will be able to validate your work. Below a reminder of the submission deadlines for 1st of Dec 2017. Please note these are only for…
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22 Oct 2017
Best Lawyers is only for USA lawyers – wrong!

Best Lawyers is only for USA lawyers – wrong!

Legal Directories, Marketing, Update, ,
A few days ago a client in Latin America asked me whether he could appear in the legal directory Best Lawyers (BL). I was under the impression that the directory was only for USA firms. How wrong I was! It turns out that Best Lawyers ranks lawyers (not firms) from 70 countries around the world. Due to this coverage, it may be a good directory to bear in mind. This listing has been around for decades and very well established in the US. So, if you are looking for clients in the US it may make sense to consider it. How…
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13 Oct 2017
Social Media for Lawyers. Should you bother?

Social Media for Lawyers. Should you bother?

Update, ,
We see a lot of our clients make the mistake of focusing just on their placement and or their website. In reality, you need to be where your potential clients spend time online. Your website is like seeing someone’s CV and your social media is like meeting someone in person - and be able to speak and interact with that person. It takes the relationship to a whole different level. Social media is not an afterthought. It is about developing a personal brand online in the platforms where your audience is actually spending their time. Things to share on social…
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