5 ways lawyers can use LinkedIn effectively

5 ways lawyers can use LinkedIn effectively

We’ve all heard of LinkedIn and most of us will have a LinkedIn profile, but how many of us truly use it to its full effect? LinkedIn can be a marvellous tool for lawyers but can also entangle us in futile scrolling and time wasting. Here are five ways to make the most of this tool. 1. Networking LinkedIn is a fantastic way to maintain and develop connections. Add friends and family but remember, this is primarily about business relationships. Connect with colleagues, clients, professional advisors and experts in your field; and don’t forget to send new connections a message to…
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Social media audit for a Colombian law firm

Social media audit for a Colombian law firm

A large full-service firm in Colombia with an in-house social media team and community manager came to us requesting that we complete a social media audit. We evaluated the configuration of all their social media accounts, analysed the most effective posts and suggested future strategies to improve their engagement and web traffic. Following our evaluation, the firm have dramatically improved the effectiveness of their activity in their social media profiles. Find out more about other successful case studies here.
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LinkedIn for Lawyers. Why your firm should have a profile.

Some law firms have reservations about LinkedIn. Some think is too mainstream, some think it could hurt their reputation, some don’t really know what it is, some can't be bothered. We think Linkedin is important for law firms. Is LinkedIn for you? If you want more clients, be present in people's minds, be seen as an innovative, modern firm then LinkedIn may be a very good addition to your marketing mix. Lawyers DO spend time on LinkedIn sharing, engaging and learning. Professionals in LinkedIn voluntarily created a profile and it would be safe to assume that they did so in order…
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